Google antitrust ruling may pose $20 billion risk for Apple

SUMMARY

A U.S. antitrust ruling against Google could pose a $20 billion risk to Apple by threatening their lucrative deal that makes Google's search engine the default on Apple devices. This agreement, which brings in around 4-6% of Apple's profits, may be terminated as a remedy to Google's monopoly status. Analysts suggest that Apple could respond by offering alternatives like Microsoft's Bing or developing its own AI-powered search tools. The ruling might accelerate Apple's shift towards AI, with plans to integrate OpenAI's ChatGPT and enhance Siri's capabilities. While the potential loss of the Google deal is significant, it also presents Apple with an opportunity to innovate and reduce reliance on exclusive agreements .