Netflix cancellations nearly tripled after co-founder Reed Hastings endorsed Kamala Harris: report
SUMMARY
Netflix experienced a dramatic spike in account cancellations following co-founder Reed Hastings' endorsement of Kamala Harris and his $7 million donation to an anti-Trump Republican PAC supporting her campaign. This data on Netflix's account cancellations was just revealed in late September by the research firm Antenna, as reported by Bloomberg. According to Antenna, Netflix's churn rate in the U.S. nearly tripled, reaching 2.8% in July—its highest level since February. Typically known for having one of the lowest churn rates in the streaming industry, the platform saw an unprecedented wave of cancellations in the five days following Hastings' endorsement. The hashtag #CancelNetflix quickly gained traction on social media, as Trump supporters encouraged a boycott, with many falsely claiming that Netflix itself had donated the millions to Harris. July 26th marked Netflix's worst day for cancellations in 2024, just three days after Hastings' financial support became public.
