SUMMARY
X will continue to pursue its antitrust litigation against major brands and the ad industry group GARM, even after GARM shut down. CEO Linda Yaccarino stressed the importance of accountability, stating, "We're continuing the lawsuit because in order for us to find out exactly what happened, there needs to be accountability for past actions." The lawsuit, supported by evidence from a Republican-led House Judiciary Committee report, accuses the World Federation of Advertisers and its members of abusing their influence to discriminate against X and other conservative media companies, leading to an ad boycott. Despite X's ad revenue dip since Elon Musk's purchase, Yaccarino argues that the platform's unique position in driving cultural conversations, like Musk's interview with Donald Trump, prove its inherent value. She also pointed to X’s evolving innovations as opportunities for marketers.
